If you're reading this post then you've probably heard about content marketing and the impact it can have on your lead generation and brand awareness strategies. However, the benefits don't stop there.
Did you know that studies show content marketing can have a higher ROI than traditional marketing methods? Well-written content can be relevant for a long period of time, which allows for continuous sharing and promotion online. This creates a long tail of lead generation that continues far beyond the original date it was created and released. That combined with the low cost methods for promoting content online, such as social media and blogs, pushes it ahead of some of the more traditional advertising techniques that generate high response in the beginning but have a definite end date.
That's just one of the many benefits you stand to gain through the use of content in your marketing strategy.