With content’s high adoption rates, great potential to provide measurable business benefits, and enterprise-wide appeal, a strategic content marketing program is essential to staying competitive in today’s marketplace.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.
86% of B2B marketers use content marketing and 70% of them create more content than they did one year ago.
Sharing content has become an integral part of virtually every digital experience, and any brand not prepared to deliver quality content in a strategic way is likely operating at a significant disadvantage. Content marketing emerged in 2013 as the top digital priority for B2B and B2C marketers, edging out the former front-runner — social media engagement.
And in 2018, five years later, content creation and use continue to gain popularity with no signs of slowing. 70% of B2B marketers are creating more content than they did one year ago, and 77% of marketers report they plan to increase content production in the next year.
That’s why Chief Marketing Officers at some of the largest technology companies report that building content marketing as an organizational competency is a critical initiative–second only to measuring ROI. And, they are putting the structure and allocated budget behind their actions to prove it.
•56% of leading business bloggers plan to hire additional resources in the next 12 months.
•2/3 of marketing leaders plan to restructure their entire marketing departments to address content marketing needs
A significant number of marketers think strategically about their use of content. 48% of B2B marketers have a content marketing strategy and 35% have gone as far as to document their strategy. Plus, content can be used to unite and support the efforts of sales, marketing and other departments. Consider this:
•48% of marketers use dedicated content to support 3-5 buying stages
•52% of marketers support two to four roles and buyer personas with dedicated content
•4 of every 5 marketing leaders have integrated content into their advertising programs as part of their brand messaging
So, are you ready to be apart of the majority? At Cahaba Media group, we can:
•Help you build your content marketing strategy
•Supplement your content marketing assets
•Promote to your market via our niche audiences
Connect with us today for an assessment to help you meet your content marketing needs.
About the Author: Brooklyn White is Marketing Director for Cahaba Media Group and has spent 20 years evolving the craft of content marketing from the print to digital world. Her passions include writing, design and getting remarkable results from content marketing campaigns that not only generate leads, but educate – inform – and turn prospects and customers into your biggest advocates.