Content marketing is leading the pack both in lead generation and in turning those leads into customers. Organizations demonstrating an ongoing commitment to content marketing create team efficiencies by building staffing infrastructure, establishing quality standards, and creating processes for producing content more effectively.
These 5 Facts from the Content Marketing Institute Prove It:
1. 71% of business bloggers have some type of Blogging Center of Excellence team
2. 57% of all companies have two or more people dedicated to content marketing
3. 43% of companies have an executive in their organization who is directly responsible for an overall content marketing strategy
4. Marketer’s top investment areas across the content marketing space are: curation and aggregation (38%,) creation (34%,) and workflow (29%)
5. 47% of B2B marketers have a dedicated content marketing group
The flexibility afforded by content marketing techniques such as content curation enables businesses to realize measurable results. Over 50% of marketers that curate content indicate that it has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement. 41% indicate that curated content has increased the number and quality of their sales-ready leads.
As search engine algorithms evolve, content marketing is increasingly becoming essential to SEO efforts. Plus, content creation ranks as the most effective SEO technique.
Let’s Do the Math!
Per dollar spent, content marketing generates more than 3x the number of leads than paid search
Content marketing costs between 31-41% less than paid search depending on the organization’s size
Website conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%).
Some big brands are even starting to prioritize content marketing over paid advertising initiatives. Coca-Cola spends more money creating its own content than it does on television advertising now. And, Kraft estimates that it generates the equivalent of 1.1 billion ad impressions a year from its content marketing with a return on investment four times better than through its targeted advertising (Content Marketing Institute).
Positive results are contributing to the growing trends of brands functioning as full-fledged publishers. Red Bull reportedly employs approximately 135 people just for its media house. Nestle’s digital editorial team consists of almost 20 community managers and designers producing content every day.
Regardless of where the big brands are going – your brand matters too, and every brand needs a strategy. And while not everyone has the means to employ teams of people to manage their blogs, SEO searches and create content marketing, there are agencies like Cahaba Media Group that can assist you and be your right arm. If you need a strategy, or just a supplemental piece of content, we are here to help.
CONTACT US for an assessment on how we can support your content marketing needs today.