SEPCO, Inc. manufactures a LOT of parts and new parts are being introduced constantly. Keeping up with the demand of having the right information at the right time became a problem. Spec sheets were being created using a number of different sources and their branding was getting a little muddy if not lost altogether. Updating the company’s visual assets and streamlining the process of getting the right data pulled together became the focus of redesigning the companies extensive literature library. Consistent treatment and placement of data drives a new message of confidence and competence.