What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately to drive profitable customer action.

-Content Marketing Institute

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Cahaba Media Group is a niche publisher serving B2B and Industrial audiences. We build strong, loyal relationships with our readers as well as our customers. We get deeply involved in the industries we serve and make it our business to stay connected. We connect brands to target markets and people to brands. As publishers of leading magazines in their respective industries, our connections and knowledge base run deep. Cahaba Content Marketing is a natural expansion of services offered to customers we already know as well as an opportunity to serve new areas of interest.

Why Us

Effective content marketing is more than telling stories. It’s telling the right stories. The kind that connect. We transform your prospects into customers, and your customers into advocates.


Our team delivers the power of content with the weight of insight. We understand your customers, because we talk to them – and hear from them  – every day. It’s how we understand their needs, and where you can meet them. Nobody knows your audience better than you and us.


Successful marketing efforts are based on data. Data that digs deep and turns over rocks that have never been moved before. It’s more than asking the right questions… it’s uncovering the intent, the drive and the motives behind what your audience thinks and does. We then take that data to capture them in unique ways consistently within brand.


Our team of talented and professional creatives think outside of the box to make sure what’s in the box measures up.  Creativity is more than fancy graphics.  It supports the story, compels attention and drives engagement.  We thrive on story telling to tell your story in a way that engages your audience.  We’ll get the details right and make sure its relevant.

Industry Expertise

 Engineering, Construction, Pumps related Equipment Manufacturing, Water, Waste water, Oil & Gas, and much more…

Cahaba Media Group produces the leading magazine for pump users worldwide since 1993. As the recognized voice of the international pump and rotating equipment industry, Pumps & Systems delivers relevant industry news and powerful technical information to managers, engineers, operators and other maintenance professionals. 

 General Contractors – both residential and non – special trades, heavy construction and more…

Since 2004 Cahaba Media Group’s Construction Business Owner magazine has been the go-to source for owners of construction companies for real-world business management education that can’t be found in other construction publications.  Our editors work closely with respected thought leaders to keep owners and managers up-to-date on all things business management, such as:  sales, accounting, finance, banking, insurance, regulatory issues, human resources, bidding strategies, equipment management and more.

 Home Health, HME, Personal Care Agencies, Independent Pharmacies, etc…


For nearly four decades Cahaba’s HomeCare magazine has served as the leading publication for valuable knowledge of business information, industry trends, legislative updates and product and service advancements for professionals who provide care in the home, including HME providers, home health and personal care agencies, independent pharmacies and others.

Your Strategic Partner for Content Marketing

New Product to Launch?  Trying to do it all yourself?  No time to do it?

Let us help you with expert consulting services to find the perfect mix of strategic marketing channels and activities to help you quickly generate qualified leads for maximum return on your marketing investment. Success is built on hard work and trust.  You want good people, proven in their fields of experience to carry out your missions.  Our team brings decades of experience and a rich history of understanding to every project.  Defining objectives and building strategies to meet those objectives with your bottom line in mind is what we do best.

What We Do

Blogs enhance the relationship between company and customer, making the experience more personal.

Bring your message to life with video. We’ll work with you to develop a script, plan your storyboard and execute the production.

We can help you develop an integrated strategy to maximize engagement, write and publish your posts and monitor your metrics and responses to increase your followings.

Our team will help you produce professional documents incorporating copy, original graphics, and/or photography for real life success stories and thought leadership.

With compelling imagery that communicates valuable information quickly, infographics are ideal for websites, blogs and social media channels.

Need to know more from your audience?  We will take your questions and apply our best practice filter to generate responses.  We build, launch and provide reports of your results.

We’ll develop engaging and relevant e-newsletters, writing / editing original content, or aggregating existing material – then design and deploy the finished products to your targeted audience.

Use webinars to educate and instruct on technologies and trends.  We’ll help you choose the best topics and assist in developing an educational resource for your industry.

We also create brochures, annual reports, press releases or ads — even traditionally bound books.  We can price your job at an hourly rate or flat rate.  If you have the story, we can help you decide the best communication channel.

Learn More

Why Content Marketing?

Our Work

Cahaba Content Marketing’s suite of content marketing services leverage extensive industry insight and innovative designs to target that unique audience you strive to reach each day. Entice customers to engage with you throughout the sales-customer life cycle to increase brand awareness, credibility, new business interest and customer loyalty without adding to your overhead or work load. Here are some examples from industry leaders who trusted Cahaba Content Marketing to create compelling and useful resources to tell their stories.